The largest watchmaking event in Latin America.
The second edition of the largest gathering of collectors, brands, and enthusiasts.
August 21 and 22, 2026 | WTC Events Center, São Paulo.
- IN-PERSON EVENT
- August 21 and 22, 2026
- 2nd EDITION
- OPORTUNIDADE ÚNICA
- OPORTUNIDADE ÚNICA
- OPORTUNIDADE ÚNICA
“Greetings and Complications, dear friends...”
"Largest gathering of
watch enthusiasts in São Paulo."
More than just a gathering of watch enthusiasts, the Brasil Watch Show is an event for national and international brands to come face-to-face with the end consumer, showcasing new releases, acquiring new models, and, most importantly, making connections, networking, and building friendships.
Following the overwhelming success of our debut, we are returning in 2026 to solidify Brazil's place on the global watchmaking map.
WHO IS THE FOUNDER?
Great pleasure, I'm Leandro Amorim
One of the leading experts in the Brazilian watchmaking market and creator of the GMT-3 channel.
Over the years, I've built a community passionate about watches, producing content that goes far beyond commentary: I talk about history, culture, and the universe behind each piece on the wrist.
In 2025, I brought to life the first edition of the GMT-3 Watch Fair in São Paulo. The community's response was incredible and showed me that Brazil was ready for something even bigger.
Therefore, in 2026, I conceived the Brasil Watch Show — the largest watchmaking event in Latin America.
See how the first edition of the event went:
Each edition sets a new record
what are we expecting for 2026?
See who the
official sponsors of the event are:
Batch 1 is available!
HURRY AND SECURE YOURS BEFORE IT SELLS OUT
As soon as the batch changes, the price goes up and you will no longer have access to the initial price.
Tickets available for the LARGEST WATCHMAKING GATHERING IN LATIN AMERICA!
This batch may close at any time, whether by time limit or the number of tickets sold.
Become a Sponsor/Exhibitor at
Brasil Watch Show 2026?
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Connect your brand with true watchmaking enthusiasts. Brazil Watch Show is a prime opportunity to meet face-to-face with the end consumer, building connections, networking, and lasting relationships.
Are you joining us?
FAQ
Frequently Asked Questions
When and where will Brazil Watch Show take place?
Our event will take place on August 21 and 22, 2026, at WTC Events Center, located in São Paulo, at:
Av. das Nações Unidas, 12551 – Brooklin Novo, São Paulo – SP, 04578-903.
WTC Events Center is one of the largest event venues in the region.
What are the event opening hours?
We will soon announce the opening and closing times for each day. Stay tuned to our social media channels so you don’t miss any updates.
Is there parking available on site?
Yes! The WTC Events Center offers on-site parking. We recommend arriving early during peak hours to secure a space more comfortably.
About Image Usage
By attending the event, you automatically agree to grant the use of your image in photos and videos that may be used on social media and in advertisements for Brasil Watch Show.
Does the WTC offer restaurant and snack bar options?
Yes. The World Trade Center São Paulo (WTC São Paulo) offers dining options within the complex.
The venue includes:
- Restaurants
- Coffee shops
- Snack bars
- Options for quick and executive meals.
